Abstract | Article Information:
E-Marketing Development in Virtual Market-Space: A Strategic Perspective
Hu Ya-Ping Corresponding Author: Hu Ya-Ping Key words: Electronic marketing, online retail, virtual communication, virtual distribution, virtual transaction, , Vol. 4 , (4): 359-366 | Submitted | Accepted | Published | May 24, 2012 | June 21, 2012 | September 25, 2012 | The Internet gives a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. This article involves a literature reviewed and considers the evolution of the electronic marketing fields to identify a number of fundamental problems. In this article, we identify the relationship between electronic marketing (E-marketing) and virtual market-space and provide a three-stage model for E-marketing development. After discussion, we make a conclusion and suggestion for the future study. | Cite this Reference: Hu Ya-Ping, 2012. E-Marketing Development in Virtual Market-Space: A Strategic Perspective. Asian Journal of Business Management, 4(4): 359-366. | | | | | ISSN (Online): 2041-8752 ISSN (Print): 2041-8744 | | |