Effects of the Coupon Expiration Date and Stamp on Consumers’Value Perception of Coupons
Abstract
This study examines the effects of the coupon expiration date and stamp on consumers’ perceived value of
coupons. The causal relationships were analyzed using data collected from consumers, and the impacts of the
coupon expiration date and stamp on the value perception of coupons were compared between college students
and office workers.
coupons. The causal relationships were analyzed using data collected from consumers, and the impacts of the
coupon expiration date and stamp on the value perception of coupons were compared between college students
and office workers.
This work is licensed under a Creative Commons Attribution 3.0 License.
International Journal of Business and Management ISSN 1833-3850 (Print) ISSN 1833-8119 (Online)
Copyright © Canadian Center of Science and Education
To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.