Open Journal Systems

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Open Journal Systems

A software tool for teaching and training how to build and use a TOWS matrix

Amparo Mariño Ibáñez, Félix Antonio Cortés Aldana, Luís Alejandro Garzón Ruiz

Abstract

Strategic planning is currently being used by most companies; it analyses current and expected future situations, determines com-pany orientation and develops means or strategies for achieving their stated missions. This article is aimed at reviewing general considerations in strategic planning and presenting a computational tool designed for building a TOWS matrix for matching a company’s opportunities and threats with its weaknesses and, more especially, its strengths. The software development life cycle (SDLC) involved analysis, design, implementation and use. The literature about strategic planning and SWOT analysis was re-viewed for making the analysis. The software only automates an aspect of the whole strategic planning process and can be used for improving students and staff training in SWOT analysis. This type of work seeks to motivate interdisciplinary research.

Keywords

strategic planning; situational analysis; SWOT matrix; software

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ISSN: 0120-5609 (print)
ISSN: 2248-8723 (online)

Indexed in:

	IBN Publindex Publindex is a Colombian bibliographic index for classifying, updating, rating and certifying scientific and technological publications. It is recognised by COLCIENCIAS and ICFES in Colombia.
	Directory of Open Access Journals DOAJ increases the visibility and ease of use of open access scientific and scholarly journals, aims to be comprehensive and cover all that journals that use a quality control system to guarantee the content. It's a one stop shop for users of OA Journals.
	SciELO Colombia SciELO Colombia is a virtual library for Latin-America, the Caribbean, Spain and Portugal, which was created by FAPESP in 1997 in Sao Pablo, Brazil. It is currently being managed in Colombia by the Universidad Nacional de Colombia.
	e-Revistas This is a web page providing open access to Spanish and Latin-American electronic journals. It was created in Spain.
	Science Citation Index Expanded^TM Thomson Reuters SCI is a prestigious online indexing system which incorporates bibliographic and citation data of scientific publications worldwide.
	Scopus Scopus is a bibliographic database publishing summaries and references concerning articles from scientific journals. It covers around 19,500 titles by more than 5,000 international editors, including coverage of about 16,500 journals.
	Latindex Latindex is the product of cooperation by a network of Latin-American institutions operating in a coordinated way to gather and disseminate bibliographic information about serialised scientific publications produced in the region.
	Redalyc Redalyc stands for the Latin-American, Caribbean, Spanish and Portuguese Scientific journals’ Network (Red de Revistas Científicas de América Latina y el Caribe, España y Portugal) sponsored by the Universidad Autónoma in México.
	Dialnet Dialnet is a webpage for disseminating Spanish-speaking scientific production; it began operating in 2001. It specializes in human and social sciences. Its open access database was created by the Universidad de La Rioja (Spain).
See more indexes here.