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Myths, Archetypes And Stereotypes In Contemporary Romanian Advertising Communication | Balaban | Journal for the Study of Religions and Ideologies

Myths, Archetypes And Stereotypes In Contemporary Romanian Advertising Communication

Delia Cristina Balaban

Abstract


Review of Mădălina Moraru, Mit și publicitate (Myth and advertising) (Bucharest: Nemira, 2009).

Keywords


Myth, advertising, stereotypes, marketing, ethical dimension, Mădălina Moraru

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ISSN 1583-0039         © SACRI

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