Content-Based Approach in Exploring the Cognitive Structure of Values

Abstract

This article discusses the content-based approach in examination of values. In the content-based approach, human thinking in different contexts is set at the focal point, and attention is devoted to those cognitive processes through which mental representations are constructed. The information contents of mental representations play a decisive role in understanding human behavior. By applying content-based analysis to an examination of the conceptual contents of human values, it is possible to reach a deeper understanding of the cognitive structure which lies as the motivational foundation of actions. In this article, it is argued that different informational contents of values explain variance actualized in behaviors. A suggestion for a model of cognitive structure of values is presented. The model illustrates different information contents related to particular object.