International Journal of Business and Management Factors Determining Bank’s Selection and Preference in Nigerian Retail Banking
Abstract
The study investigates the relative importance of the factors determining the selection and preference of banks
by retail customers. Using multi-stage sampling procedure, a total of 417 retail bank customers were selected
and subsequently participated in the survey. The mean, standard deviation, Z-scores and weighted scores were
computed using both SPSS software and Microsoft office excel. It was found that some factors highly influence
the customers’ choice of banks. Similarly, it was also revealed that customers show high preference for some
banks as against others. Managerial implications were discussed and finally, recommendations were proffered.
by retail customers. Using multi-stage sampling procedure, a total of 417 retail bank customers were selected
and subsequently participated in the survey. The mean, standard deviation, Z-scores and weighted scores were
computed using both SPSS software and Microsoft office excel. It was found that some factors highly influence
the customers’ choice of banks. Similarly, it was also revealed that customers show high preference for some
banks as against others. Managerial implications were discussed and finally, recommendations were proffered.
This work is licensed under a Creative Commons Attribution 3.0 License.
International Journal of Business and Management ISSN 1833-3850 (Print) ISSN 1833-8119 (Online)
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