Abstract | Article Information:
Moderating Effect of Accompaniment on the Relationship Between Online Perceived Quality and Perceived Value
Nozha Erragcha and Jamel-Eddine Gharbi Corresponding Author: Nozha Erragcha Key words: Accompaniment, moderating effect, online perceived quality, perceived value, purchase intention, , Vol. 4 , (3): 260-266 | Submitted | Accepted | Published | February 21, 2012 | March 24, 2012 | June 25, 2012 | The aim of this research is to highlight the impact of the mediating effect of the perceived value on the influence of perceived quality of the purchase-site on the buying intention, Moreover; our goal is to study the moderating effect of accompaniment on the relationship between the perceived quality on perceived value web site. The data-gathering was carried out through an experimentation conducted an online-trading site for a laptop purchase. The findings reveal that the perceived quality partially influence the perceived value. The latter exerts a positive effect upon the buying intention. Accompaniment moderates the relationship between the perceived quality and the perceived value. | Cite this Reference: Nozha Erragcha and Jamel-Eddine Gharbi, 2012. Moderating Effect of Accompaniment on the Relationship Between Online Perceived Quality and Perceived Value. Asian Journal of Business Management, 4(3): 260-266. | | | | | ISSN (Online): 2041-8752 ISSN (Print): 2041-8744 | | |