The Case For Corporate Responsibility: An Exploratory Study
SA Journal of Human Resource Management; Vol 4, No 2 (2006), . doi: 10.4102/sajhrm.v4i2.89
Submitted: 06 November 2006
Published: 06 November 2006
Stakeholder demands and the introduction of the ‘triple bottom line’ as a means of reporting corporate performance, make it critical that South African companies assess why they should undertake corporate responsibility initiatives. This exploratory study (part two of a two-part study) investigated the issues that are being or should be addressed by companies under the banner of corporate responsibility and the reasons for this. The views of a convenience snowball sample of consultants, academics and practitioners of corporate responsibility, was gained by means of a Delphi technique. Content analysis was employed to categorise the views into themes. The findings indicate the need for corporate responsibility action in the areas of ecology, the environment, health and well-being, building human capital and in the encouragement of economic development. Cost benefit and defensive arguments dominate the case for corporate responsibility. There is little indication that organisations have identified the opportunity of corporate responsibility initiatives to increase innovation and organisational learning and its contribution to risk management. Recommendations are made regarding the assessment of investment in this area.
| PDF (162KB)
Author affiliations Lucy da Piedade, University of Johannesburg, South Africa
Adele Thomas, University of Johannesburg, South Africa
Metrics Total abstract views: 895 Total article views: 1457
No related citations found
Comments on this article Before posting your comment, please read our policy.
Post a Comment (Login required)
All articles published in this journal are licensed under the Creative Commons Attribution License.
©2014 AOSIS (Pty) Ltd. All Rights Reserved. No Unauthorised Duplication Allowed.
AOSIS OpenJournals | Perfecting Scholarship OnlinePlease read the privacy statement.
Postnet Suite #110, Private Bag X19, Durbanville, South Africa, 7551
Tel: 086 1000 381
Tel: +27 21 975 2602
Fax: 086 5004 974